ส่วนประสมการตลาดที่มีผลต่อบริการของบริษัทเอชที พร็อพเพอร์ตี้ แมเนจเม้นท์ จำกัด

Abstract

This independent study was aimed at studying the marketing mix of services affecting services of H.T. Property Management Company Limited Chiang Mai Province, by using questionnaires as the tool to collect data from 385 samples of customers, 254 people classified as Thai customers and 131 people classified as foreign customers, and then data analysis was carried out by applying descriptive statistics frequency percentage mean and inferential statistic such as t-test and Multiple Regression. The results of the study discovered that the majority of customers who come to use the services are Thai people. They were single with Bachelor’s Degree as self-employed and average monthly income between 35,001-55,000 Baht. The most frequently rented real estate type is condominium. The rental price is less than 20,000 Baht. Consumers receive company information directly from the company. Most of group of customers have used services for 1-3 years and customers will recommend this company to others after using services The results of comparing the average levels of importance of the marketing mix of services affecting of H.T. Property Management Company Limited Chiang Mai Province. Classified by nationality the results found that there were differences in some sub-factors of product price place promotion people process and physical evidence.