พฤติกรรมการท่องเที่ยวจังหวัดลำพูนของผู้เยี่ยมเยือนชาวไทยหลังจากมีโครงการส่งเสริมการท่องเที่ยวเมืองรอง

Abstract

This research study The objectives were to study behavior and satisfaction of Thai visitors traveling to Lamphun Province. and compare personal characteristics Tourism behavior of Thai visitors who come to Lamphun Province as the main destination and secondary destinations as well as analyze the factors influencing the decision to travel to Lamphun Province as the main destination The target population in the study were: Visitors who travel in Lamphun Province The sample size was 200 Thai visitors who came to Lamphun as the main destination and 200 Thai visitors who came to Lamphun as the secondary destination. Data were collected from questionnaires from random sampling and analysis. collected using descriptive statistics. and analysis by Logit Model. The results of the study can be summarized as follows. The tourism behavior of the two groups of Thai visitors was similar. with the purpose of traveling for recreation Self-organized tour There are people who join the trip, namely family/relatives. Use your own car/motorcycle. Have experience traveling to Lamphun before Most of them search for travel information from friends/relatives. There were approximately 1-2 days of tourism, and both samples did not use the secondary city tourism tax deduction benefits. As for the satisfaction with the tourist attractions in Lamphun Province. at a high level Both groups who come to visit Lamphun Province are the main and secondary destinations. The results of testing the relationship of travel destinations according to personal characteristics and tourism behavior Thai visitors with different tourism destinations in Lamphun Province The individual characteristics of different ages were correlated in terms of occupation and income. Tourism behaviors were related in terms of travel objectives. tourism management traveling party Sources used to search for tourist information and different travel budgets statistically significant. Factors influencing the decision to travel to Lamphun Province is the main destination. analyzed by regression method Logistics found that the personal business career Civil servant/government employee Having an education level from a bachelor's degree or above domiciled in the North self travel management Getting travel information from friends/relatives and satisfaction in marketing promotion It is a factor that influences the decision to travel to Lamphun Province as the main destination.