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Title: ปัจจัยความสำเร็จของธุรกิจสถานพยาบาลสัตว์เลี้ยงในอำเภอ เมืองเชียงใหม่
Other Titles: Critical success factors of animal clinic business in Mueang Chiang Mai District
Authors: ศิวพร สุริยะพรหม
Authors: อาจารย์ ดร.จอมใจ แซมเพชร
อาจารย์ ดร.ก้องภู นิมานันท์
ศิวพร สุริยะพรหม
Keywords: การตลาด;ความสำเร็จทางธุรกิจ
Issue Date: May-2558
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: The objective of this independent study was to study critical success factors of animal clinic business in Mueang Chiang Mai District. The data was collected from questionnaires completed by 43 owners of animal clinic business out of 48 distributed. It was found from the study that most owners of animal clinic business in Mueang Chiang Mai District were 31-40 years old, with the highest education of undergraduate level, and with experience in this business. Motivation for doing this business is having both knowledge and experience in animal clinic. Most business owners had been in business for 1-3 years and started their business with 100,000-500,000 Baht investment. Most business owners perceive that their key performance indicators reflecting their success were number of customers, profit and customer’s satisfaction. In addition, the critical success factors were 1) veterinarian can counsel and answer any questions the customer as well 2) the effective treatment process 3) veterinarian and staff have a love of animal, care pet, remember pet’s name and have service mind 4) the systematic and standard service process 5) animal clinics and hospitals located in community, equipment is clean and placed in safety.
Appears in Collections:BA: Independent Study (IS)

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