ความคิดเห็นของชุมชนต่อศักยภาพการท่องเที่ยวเชิงเกษตร ในตำบลสันป่าเปา อำเภอสันทราย จังหวัดเชียงใหม่

Abstract

The major objective of the study was to analyze factors affecting of community opinions towards agritourism potential in Sanpapao Sub-district, San Sai District, Chiang Mai Province. The sample were 190 people. Data were analyzed by descriptive statistics including percentage, mean and standard deviation. And Inferential statistics was multiple regression analysis. It was showed that the average age of the members was 55.21 years old, graduated from Grade 9, Occupation was Temporary Employee 29.47 percent. In 2021, they had average household income of 134,558.16 Baht and a number of agricultural areas was 1.91 rai. Furthermore, they had perceptioned of agritourism news in 2021 67.89 times. In addition, they had opinions of local people on agritourism on a high level. Community opinions towards agrotourism potential, the overall on a high level. Factors related to the factors affecting of community opinions towards agrotourism potential were a positive relationship including age level were statistical significance at 0.05, opinions of local people on agritourism were statistical significance at 0.01, respectively.