ทัศนคติของผู้บริโภคในอำเภอเมืองลำปางที่มีต่อเครื่องปรับอากาศแบบโซลาร์ ไฮบริด

Abstract

This study aimed to investigate consumers' attitudes towards a Hybrid Solar Air Conditioner in Mueang Lampang district. The research, conducted quantitatively through questionnaires, surveyed 385 consumers who had purchased Hybrid Solar Air Conditioners. Statistical analysis involved frequency, percentages, means, standard deviations, and T-tests and F-tests for reference. The results indicated that 36.66% of the sample had a high level of understanding of Hybrid Solar Air Conditioners. Overall, consumers highly favored the quality aspect with a mean score of 4.53, while other dimensions were also rated high (mean scores ranged from 4.41 to 4.49). Regarding purchase behavior, 94.29% of the sample expressed interest in buying Hybrid Solar Air Conditioners. Interestingly, consumers who were interested and those who were not showed no significant statistical differences in knowledge and understanding, but they differed significantly in preferences at a significance level of .01.