การศึกษาความเป็นไปได้ในการลงทุนธุรกิจผลิตแอสฟัลต์แผ่นสำเร็จรูปของบริษัท เอเชี่ยนแอสฟัลท์ จำกัด

Abstract

The objective of this independent research is to study the feasibility of Asian Asphalt Company Limited, an asphalt manufacturing company located in Chiang Mai which is looking to invest in the business of asphalt patch production. Data was collected from key customers including those in sub agencies involved in standardization and research experts in road material. A total of 10 interviews from 6 different positions from the Thailand Department of Highways will be recorded and used as data for forecasting sales and marketing. The results of the study are as follows: The market research found that there are still a few players within the asphalt patch business. In 2019, the government budget for road construction and maintenance increased by 2.72% due to the focus on improving the country’s infrastructure following their development policies – this extends to the international multimodal transport development project. As a result, it can be concluded that there is a demand for the use of asphalt pads. From a technical aspect, this project requires investment in these infrastructure and equipment: an office building, a warehouse, a production line, and one (1) road roller walking vehicle totaling to a value of 5,500,000 Baht. From the management aspect, the business should register as a limited partnership. One executive is to be responsible for supervising the business in accordance with the policies and directions set forth. In addition, they will be responsible for fundraising and contacting raw material suppliers and overlooking the production process. The project will employ eight personnel - including one (1) office worker, two (2) delivery drivers, and five (5) production workers. The project has an initial investment of 7,750,000.00 Baht, of which 728,650.00 Baht is working capital, 5,521,350.00 Baht in machinery and equipment, and 1,500,000.00 Baht for the building with a straight-line depreciation method. It has a payback period of 2 year 10 months. The net present value (NPV) is 14,368,915.00baht. The internal rate of return (IRR) of the project is 66%. Because the payback falls within the five-year period, the investment of this project is acceptable.