การใช้แผนผังแบบจำลองธุรกิจเพื่อเป็นแนวทางในการดำเนินธุรกิจของบริษัทรับสร้างบ้าน

Abstract

The business model of the house construction firm that is currently studying at present, the firm has no clear business model and also lack of gathering opinions and suggestions from internal staff in order to improve products and services to maximize customer value. Therefore, the objective is to using the business model canvas to guide business operation of house construction firm by conducting group discussions of employees in company that operates house construction business in Chiang Mai and Lamphun by using the business model canvas, SWOT analysis, and Likert's scale. The results of this study contribute to understanding the 9 business components that should be improved to suit the constraints of the organization. The results of the situation analysis and the business practices of the organization that will be adapted in the future of the house construction firm this time brings an opportunity to improve the cost structure and revenue streams when compared to the original business components at present. Finally, the benefits of this study are the business operation using business model canvas approach and the integration of ideas from the group discussion to find business components that appropriate for work including the opportunity to discover new forms of value that can be delivered to customers in the future.