การวิเคราะห์ความเป็นไปได้ในการพัฒนาโครงการอาคารพักอาศัยรวมบริเวณสวนอุตสาหกรรมเครือสหพัฒน์ลำพูน

Abstract

The independent study was conducted to examine the feasibility analysis of developing dormitory projects in Sahapat Group Industrial Park, Lamphun. The data were collected by questionnaires from the target group around Sahapat Group Industrial Park area for 150 respondents. The result from the surveys revealed that the interviewees were concerned about the location of the dormitory approximately 4.71%, following by the price of the rental (4.53%), the characteristic of the dorm or product and service, including parking spaces, cleanness, security service and fully furnished of the room. The interviewees gave priority to promotion as the lowest factor (3.81%). On the other hand, the project invested 24,000,000 baht which was divided into owner 14,000,000 baht (58.33%) and loan 10,000,000 baht (41.67%) with total revenue approximate 5,088,000 bath and its net profit from the first year about 1,333,196.29 baht. The results of the study by using financial method indicated that Pay Back Period was 14 years. The net present value was -6,977,853.71 baht. The internal rate of return was 1.98% which was less than the discount rate 6.275 % (Loan Interest Rate). By analyzing both marketing and financing methods of this project, the outcome of the study suggested that the project is not worth investing, as the result of the Internal Rate of Return was less than 6.275 % (Loan Interest Rate). The study also showed the priority of each marketing mix factors lead to improving the feasibility study in managing construction structure, cost controlling, net income and net profit and also the feature of the project that help reaching the customer satisfaction and increasing the maximum profit.