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Title: การวิเคราะห์ปัจจัยการบริโภคสินค้าเสมือนจริงในเกมออนไลน์ประเภท Massively Multiplayer Online Role-playing Game. (MMORPG)
Other Titles: Factor Analysis of Virtual Products Consumption in Massively Multiplayer Online Role-playing Game. (MMORPG)
Authors: ศิวรักษ์ ศิวารมย์
อัคริมา นันทนาสิทธิ์
Keywords: การบริโภค
Publisher: เชียงใหม่ : บัณฑิตวิทยาลัย มหาวิทยาลัยเชียงใหม่
Abstract: The research of Factor Analysis of virtual products Consumption in Massively Multiplayer Online Role-playing Game. (MMORPG) has three main objectives, which are 1) to study factor ofvirtual products Consumption in Massively Multiplayer Online Role-playing Game.(MMORPG) 2) to study relationship between consumer and online community. Exploring the target group, who have been play online gaming and buy virtual goods with real money by data collected on target group 50 peoples and interview 10 peoples. Which, the result of the study showed that The consumption of virtual goods in online games ,target group emphasize on culture or cyberspace that the online entertainment is not strange at all, also the new technology experience make more entertainment. Some people nearly live in online world, that make appearance in there is important. People interested in their own image in it, so they can spend the money to represent themselves for good looking in online world. Theyhave costumes to stand out as the real world. The game itself is important to motivating from well-designed, How to play and the environment that caused the event of compete. There must be something special to make a difference,include fun of the game that encourages players, come in many different forms of entertainment and more. The relationship between the consumers in game as well, society make people meet the other, such as, online community is talking about the abilityof equipment, also used to flaunt them. Make the online people have the taste and purchase.
Appears in Collections:GRAD-Humanities and Social Sciences: Independent Study (IS)

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ABSTRACT.pdfABSTRACT232.62 kBAdobe PDFView/Open
CHAPTER 1.pdfCHAPTER 1226.09 kBAdobe PDFView/Open
CHAPTER 2.pdfCHAPTER 22.54 MBAdobe PDFView/Open
CHAPTER 3.pdfCHAPTER 3255.69 kBAdobe PDFView/Open
CHAPTER 4.pdfCHAPTER 4435.62 kBAdobe PDFView/Open
CHAPTER 5.pdfCHAPTER 5349.91 kBAdobe PDFView/Open
CONTENT.pdfCONTENT181.36 kBAdobe PDFView/Open
COVER.pdfCOVER624.17 kBAdobe PDFView/Open

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