ความต้องการผลผลิตเกษตรอินทรีย์ของผู้ประกอบการร้านอาหารในอำเภอปาย จังหวัดแม่ฮ่องสอน

Abstract

This research studied demand for organic produce among restaurant entrepreneurs in Pai District, Mae Hong Son Province. From the survey, there were 81 restaurants in total. There were only 18 restaurant operators selling organic products. Fast food & Delivery, Fast casual and Food Truck Most restaurant operators want to buy organic produce 38 organic vegetables, 25 organic fruits, 18 chicken and duck eggs, and found that no restaurant operators wanted to buy organic meat. However the entrepreneur has comment that organic farming system should have a comprehensive network and marketing communication using online platform including Facebook Line and website to create an interesting story and there are good products to build confidence for consumers. Also encourage each area to have organic restaurants or local organic food menus. In this study, it was concluded that Most entrepreneurs still lack the knowledge and lack the confidence to buy organic produce. Related agencies should encourage farmer to produce agricultural organic product by focusing on quality and safety according to market demand.