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Title: The study of customer behavior through buying cosmetic products for designing the knowledge map for Thai cosmetic sellers
Other Titles: การศึกษาพฤติกรรมลูกค้าด้วยการซื้อสินค้าเครื่องสำอางเพื่อออกแบบแผนที่องค์ความรู้สำหรับนักขายเครื่องสำอางไทย
Authors: He, Hairui
Authors: Pakinee Ariya
He, Hairui
Issue Date: Jul-2023
Publisher: Chiang Mai : Graduate School, Chiang Mai University
Abstract: Since COVID-19 outbreak in 2020, international traveling is constrained entirely. It’s difficult for people and clients to purchase makeup items overseas. There's a gigantic potential chance for Thai cosmetic dealers in China. In spite of the fact that the COVID quarantine approach in China is nearly opened presently, this study will deliver a few thoughts and suppositions for Thai cosmetic dealers to maintain a strategic distance from the terrible impact of the same circumstance in the future. This paper points at giving a few recommendations for Thai makeup dealers by making a knowledge pack. The FFF model (online customer behavior) will be utilized to make the online survey, questions are selected by utilizing IOC method (Index of congruence: IOC) with 3 professional specialist. The random sampling method will be utilized to gather raw data from 414 Chinese people through an online survey website of China. The raw data of all questions will be analyzed for distinctive reports, the result of each question will be analyzed into diverse bunches with more details, then give suitable proposals to illuminate these questions. This paper will output some related business strategies and plans, and the knowledge pack can assist cosmetic dealers have a deep view of Chinese customers’ behavior about cosmetic products. The finally outputs of this research is the knowledge pack about Chinese customers’ behavior which consists of 4 knowledge maps: 1. Chinese customers’ behavior about cosmetic products; 2. Customer behavior analysis; 3. Factor analysis of all variables; 4. Suggestion output, Thai cosmetic sellers can use these maps for guideline to to their marketing research to Chinese customers or start to build their flagship stores by using online platforms of China.
Appears in Collections:CAMT: Independent Study (IS)

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