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2554
ผลกระทบของการสื่อสารการตลาด ณ จุดซื้อต่อผู้บริโภคในอำเภอเมืองเชียงใหม่ในการซื้อสินค้าอุปโภคบริโภค = Impact of marketting communication at point of purchase on consumers in Amphoe Mueang Chiang Mai towards purchasing consumer products / ปิยาภรณ์ ไชยยศ
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