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2551
ปัจจัยส่วนประสมการตลาดบริการที่มีผลต่อผู้ใช้รถยนต์ในจังหวัดเชียงใหม่ในการตัดสินใจซื้อประกันภัยภาคสมัครใจ = Services marketing mix factors affecting car owners in Chiang Mai province towards purchasing voluntary car insurance / กาญจน์วิตรี งามพริ้ง;"Services marketing mix factors affecting car owners in Chiang Mai province towards purchasing voluntary car insurance"
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ผู้บริโภค -- การตัดสินใจ
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รถยนต์ -- การตลาด
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2551