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Please use this identifier to cite or link to this item: http://cmuir.cmu.ac.th/jspui/handle/6653943832/75455
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dc.contributor.authorMin Minen_US
dc.contributor.authorDanaitun Pongpatcharatrontepen_US
dc.date.accessioned2022-10-16T06:59:44Z-
dc.date.available2022-10-16T06:59:44Z-
dc.date.issued2021-03-03en_US
dc.identifier.other2-s2.0-85106598499en_US
dc.identifier.other10.1109/ECTIDAMTNCON51128.2021.9425687en_US
dc.identifier.urihttps://www.scopus.com/inward/record.uri?partnerID=HzOxMe3b&scp=85106598499&origin=inwarden_US
dc.identifier.urihttp://cmuir.cmu.ac.th/jspui/handle/6653943832/75455-
dc.description.abstractChinese customers are fast becoming a key engagement in the Thai tourism market, while Chinese customers' needs are increasingly diversified and personalized. Outbound travel has changed the way of tourists experience, consume, and method of share information. Hence, the research objectives are to utilize the KM process developing an online advertising strategy for Thai shopping mall on a Chinese platform or channel, in order to provide a guideline for Thai companies to create advertisements.en_US
dc.subjectArts and Humanitiesen_US
dc.subjectComputer Scienceen_US
dc.subjectEngineeringen_US
dc.titleAnalysis of Chinese Tourist's Behavior for Thai Shopping Mall Advertising Designen_US
dc.typeConference Proceedingen_US
article.title.sourcetitle2021 Joint 6th International Conference on Digital Arts, Media and Technology with 4th ECTI Northern Section Conference on Electrical, Electronics, Computer and Telecommunication Engineering, ECTI DAMT and NCON 2021en_US
article.stream.affiliationsChiang Mai Universityen_US
Appears in Collections:CMUL: Journal Articles

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