DSpace Collection:
http://cmuir.cmu.ac.th/jspui/handle/6653943832/7601
2024-03-13T09:35:05Zการจัดการเพื่อเพิ่มประสิทธิภาพพิพิธภัณฑ์วัดน้ำจำ ตำบลร้องวัวแดง อำเภอสันกำแพง จังหวัดเชียงใหม่
http://cmuir.cmu.ac.th/jspui/handle/6653943832/79043
Title: การจัดการเพื่อเพิ่มประสิทธิภาพพิพิธภัณฑ์วัดน้ำจำ ตำบลร้องวัวแดง อำเภอสันกำแพง จังหวัดเชียงใหม่
Authors: สิริจรรยา ตาอินทร์
Abstract: The Study for the Wat Nam Jam Museum Rong Wao Dang Area, San Kamphaeng District, Chiang Mai Province has objectives to study the context of the Wat Nam Jam Museum and the Nam Jam village community, to study the problem condition of museum management and to suggest the administrative method for the efficiency-enhancing of the Wat Nam Jam Museum to be learning center of the Nam jam village and others.
Qualitative research has been used as a methodology of this study through documentative research, physical survey, investigation, structural and non-structural interview, and group discussion with the person responsible for the museum. Use a descriptive and analytical presentation method. Assemble photographs, diagrams, and line drawings. Contains contents on the history of the establishment of the Wat Nam Jum Museum. Ban Nam Jum Community exhibition management and the Problems of the Wat Nam Jam Museum. Analyzing data, discussing results, and proposing ways to increase management efficiency. Exhibitions and activities with the expectation that they will be successful as a source of community learning. And can be further developed in the future
The study found that Wat Nam Jum Museum has been operating for 11 years. The main management is Chao Phrakhru Pisan Chetiyarak Abbot of Wat Nam Jum. Wat Nam Jam Museum collects ancient artifacts Folk art and fine arts. From the study area, the important problem is the problem of opening and closing museums that do not have a fixed time. Museum management problems and problems in displaying in the museum. The best arrangement to increase efficiency is to involve the community in the maintenance of the museum.
The presentation of management methods for increasing the efficiency of the Wat Nam Jum Museum is presented in 2 parts: Part 1 presents a guideline for improving the Wat Nam Jum Museum display management. In matters of building and location Determining the exhibit's theme and the exhibition's theme by the objects in the museum and social history community culture. Exhibition poster design along with proposing management guidelines to increase the efficiency of the exhibition. Part 2 proposes a guideline for the management of the Wat Nam Jum Museum by proposing the community take part in its management. Proposed to have a total of 5 administrative units, including the museum consultant. Head of the Museum, Coordination Department, Operations Department, and consultants in operations by proposing a division in management, including opening-closing the museum, earning money for the museum registration of objects museum maintenance and public relations for Wat Nam Jum Museum as well as offering suggestions for motivating to achieve the goal of the management to increase the efficiency of the Wat Nam Jam Memorial Museum.2566-06-16T00:00:00Zการสื่อสารภาพลักษณ์ทางการเมืองผ่านสื่อสังคมออนไลน์ของนักการเมืองไทย
http://cmuir.cmu.ac.th/jspui/handle/6653943832/78943
Title: การสื่อสารภาพลักษณ์ทางการเมืองผ่านสื่อสังคมออนไลน์ของนักการเมืองไทย
Authors: เกรียงไกร บุญมั่ง
Abstract: The aim of this study was to comprehend political image communication via social media
platforms of Thai politicians. This study employed qualitative research method and used content
analysis as a research tool. Four Thai politicians; Jurin Laksanawisit, Gen. Prayut Chan-o-cha, Pita
Limjaroenrat and Khunying Sudarat Keyuraphah were chosen to be a sample of this study as they
represented both the coalition government and opposition. Their official Facebook accounts were
the platform which this study focused on. The contents analyzed ranged from 10 August - 10
December 2021.
The results revealed that the images which politicians presented could be divided into 5 forms:
1) providing information as well as demonstrating knowledge and expertise related to economic,
social, and political issues, for instance, agricultural goods problems, constitution reform, political
movements and crisis. 2) showing responsibility and credentials: the politicians publicized that they
worked tirelessly on government duties, and acted responsibly as a Minister, political party leader, or
public servant works. 3) presenting their two-way supports; they publicized that they were accepted
by social institutions as well as giving them support. 4) illustrating experiences including political
engagagementa, management in organizations or educational background. 5) shaping personality,
primarily verbal and nonverbal languages; for example, apparels, languages, personal space, gestures,
self expression and respect for monarchy .
In addition, the images usually presented online by Thai politicians were information and
knowledge about economic, social, and affliction issues. Politicians always highlighted their
responsibility at work. On the other hand, portraying responsibility, personality and democracy
ideology were communicated differently among politicians. Each politician's outstanding political
image reflected what politician demanded to present to the public. Moreover, it conveyed
significant images, supports, and political interests that politicians would like to embed in the
voter's mind.2564-11-01T00:00:00Zการวิเคราะห์กลยุทธ์การสื่อสารการตลาดเชิงบูรณาการของบริษัทมาร์เวลสตูดิโอส์ จำกัด
http://cmuir.cmu.ac.th/jspui/handle/6653943832/78612
Title: การวิเคราะห์กลยุทธ์การสื่อสารการตลาดเชิงบูรณาการของบริษัทมาร์เวลสตูดิโอส์ จำกัด
Authors: ภูริทัต สังประกุล
Abstract: This study is the Qualitative Research to acknowledge strategies of the integrated marketing communication of Marvel Studios Company Limited through an exclusive interview and data collection on papers and other method relevant. The main population subjects are the eight movies produced by Marvel Studios Company Limited which have made the massive income of more than one billion US dollars since 2008 –2019 which are The Avengers (2012), Iron Man 3 (2013), Avengers: Age of Ultron (2015), Captain America: Civil War (2016), Black Panther (2018), Avengers: Infinity War (2018), Captain Marvel (2019) and Avengers: Endgame (2019). The target samples are influential personals about movies on social media and the experts in the field of film marketing businesses. The social media platforms used in this study are Youtube, Website, Twitter, Instagram and advertising signs. However, the sample movies were classified into two types; the solo hero type and the united team type. These two types mostly used similar integrated marketing communicative strategies, but only some used different ones. The study found that the movies of Marvel Studios Ltd. divide their integrated marketing communicative strategies into three periods which were pre-theatrical release, during-theatrical release and post-theatrical release. Advertising and news promoting via online and offline channels (Omni Channels) are the emphasized strategies in order to convince people to get interested in the movies. The main purpose of these methods are to promote product sales, thoughts and continual participation of the audiences so that they can create awareness of the target audiences and make them the brand loyalists.2021-06-01T00:00:00Zกลยุทธ์การชักจูงใจของคณะก้าวหน้าผ่านสื่อสังคมออนไลน์เฟซบุ๊ก
http://cmuir.cmu.ac.th/jspui/handle/6653943832/78211
Title: กลยุทธ์การชักจูงใจของคณะก้าวหน้าผ่านสื่อสังคมออนไลน์เฟซบุ๊ก
Authors: ชมพูนุท วุฒิมา
Abstract: Independent research on The faculty's persuasion strategy advances through social media Facebook. The objectives are as follows: 1) to study the use of communication characteristics via social media, Facebook and 2) To study the strategy of persuading the target group of the Faculty of Advancement through social media Facebook is a qualitative research by studying the content analysis method, studying from the data secondary data, i.e. studying information from online platforms resulting from the planning process from political communication methods for the political purposes of the party, with a study of the communication process from Facebook Fanpage. Found that;
1. All found post formats It can be considered that the style of posting is related to the type of media used on the Facebook Fan Page. Posts are text that complements other forms of presentation, including images, text on images, videos, and third-party sharing. Which will be more diverse than other types of media, most of which will focus on posting images that will look like infographics. Focus on presenting important information in a limited space. Use the art form to convey information to be understood quickly. Make it easy for readers to understand the content by changing a lot of information. with long, complicated, or complex content in infographics and has a beautiful pattern that attracts readers' attention.
2. Content analysis of political communications of the Faculty of Progress through social media Facebook using the information gathered through the record form Analyze the content through the concept of 9 persuasion strategies. The persuasion strategies of the Faculty of Progress pages have used a total of 208 times, of which the strategy for building good communication relationships was used the most, 85 times, followed by. is a data description strategy 40 times and the least used strategy is Strategy for making merit 1 time, respectively.
In addition, there is a unique communication, that is, there are details that are contained in educating through political events for the public or a group of members of social media networks to easily understand the event using the strengths. of social media networks is #hashtag, the group of progress in communication to become the center of communication of the party and express opinions of political networks on social media networks, hoping to create a trend of social interest. From the communication contents of both parts, there are characteristics of sending messages that are their political activities and those of the Faculty of Progress. Passengers sent to groups of people contain content that solicits or persuades them to become members of the Progressive Council. Therefore, the Faculty of Progress Therefore, communication technology has been used called social media networks that have already been used by Thai people in everyday life to be able to reduce the period of political activities.2023-03-01T00:00:00Z