DSpace Collection:http://cmuir.cmu.ac.th/jspui/handle/6653943832/75892024-03-29T14:41:14Z2024-03-29T14:41:14Zส่วนประสมการตลาดออนไลน์สำหรับผลิตภัณฑ์แป้งโดว์ขนมปังอาริยา เมืองน้อยhttp://cmuir.cmu.ac.th/jspui/handle/6653943832/794212024-01-18T16:53:51Z2566-09-01T00:00:00ZTitle: ส่วนประสมการตลาดออนไลน์สำหรับผลิตภัณฑ์แป้งโดว์ขนมปัง
Authors: อาริยา เมืองน้อย
Abstract: This study aims to study online Marketing Mix factors that affected target customers of bread dough products. To study the target customers behavior of bread dough products to design an online marketing strategy for bread dough products. It is quantitative research. By using a questionnaire as a tool to collect data from a sample group of 200 target customers of bread dough products via online channels. Data were analyzed by using Descriptive Statistics, consisting of Frequency, Percentage, Mean, and Standard Deviation and Inference Analysis, consisting of t-test and F-test.
The results of the study found that most of sample group were female, aged between 21-50 years old. Average monthly income ranges from less than 10,000 baht to 50,000 baht. Most of them hold a bachelor's degree level and single. Most working with government/government employees/state enterprises and employees of private companies. Most of the sample group gave reasons for their decision to purchase products online because of cheaper prices and had a variety of products to choose from. They were interested in ready-made bread dough that can be stored in the freezer which can be stored for 1 year. They trusted the products that had manufacturer details and ingredient information clearly on display and no need to have an FDA mark. Online Marketing Mix factors that affected the decision to purchase bread dough products was at a high level. The factor of maintaining Privacy had an average of 4.03, higher than other factors, followed by the Place factor, Promotion factor, Product factor, People factor and Price factor. In addition, it was found that the sample group under 30 years of age gave higher importance to online Marketing Mix factors than the sample group aged 31 years and over.2566-09-01T00:00:00Zพฤติกรรมนักท่องเที่ยวในการเลือกซื้อผลิตภัณฑ์ผ้าทอลายน้ำไหลของจังหวัดน่านฐิติดาภา กุลณาวงค์http://cmuir.cmu.ac.th/jspui/handle/6653943832/794062024-01-14T09:07:34Z2566-10-11T00:00:00ZTitle: พฤติกรรมนักท่องเที่ยวในการเลือกซื้อผลิตภัณฑ์ผ้าทอลายน้ำไหลของจังหวัดน่าน
Authors: ฐิติดาภา กุลณาวงค์
Abstract: This study aimed to analyze the tourists’ behaviors in purchasing Nam Lai pattern woven fabric products from Nan province. Moreover, this study provides the most effective marketing strategy and data collected towards serving the customers’ requirements. All the information was collected from 400 customers who had a chance to visit a Nam Lai pattern woven fabric shop by using a simple random sampling. Besides, the questionnaire was chosen to collect data and analyze it by using descriptive statistics. Averages can be analyzed using percentages, frequencies, averages, and inferential statistics. Use the Independent Sample T-Test to compare two populations, and the One-Way ANOVA and the pair differences test with The Scheffe Post Hoc Comparison.
There were 400 responders. The majority of them were female. The age of responders is between 31 and 40 years, marital status, bachelor's degree education, and company employee/private store accounting. Having an average income per month of 30,001-50,000 baht. The residents of the central area. The goal of travel with relaxation. Cultural and traditional tourism. Three days of travel time and the travel time on Saturday and Sunday. and the travel time between January and March. The proficiency of purchasing textiles less than twice a year.
The tourists’ behavior affects the decision to purchase Thai fabric. It was found that the popularity of the Northern Thai fabric rose. Thai fabrics are frequently purchased as woven items like sarongs. Thai fabric is primarily purchased for personal use in clothing, Thai clothing ranges from 1,000 to 3,000 baht each time.
In Nan Province, it is common for tourists to buy woven items and sarongs with the Nam-Lai pattern on them, and applied pattern fabric. The customers choose to buy the product of woven fabric with a Nam-Lai pattern, cotton type, and hand-woven fabric. With their purpose of buying this fabric individually. Buy the product of woven fabric with a Nam-Lai pattern when visiting the province of Nan. They purchased woven cloth with a Nam-Lai design from local businesses (OTOP). Each purchase of 1-2 pieces of woven cloth with a Nam-Lai pattern. Each time, the expense of buying woven fabric with a Nam-Lai design ranges from 1,001 to 3,000 baht. Cash payments and received information from the Internet or social media.
When determining whether to buy woven fabric products with the Nam-Lai design from Nan Province, there are a number of significant considerations to take into account. The overall situation is excellent. They are sortable as the following product variables price, marketing promotion, and distribution methods are all below it in order of importance. In terms of the product, the sub-factors with the greatest average values are the product's color and beauty. The cost is reasonable and is given the high quality of the woven fabric. Giving discounts is what marketing promotion entails. Additionally, it means that the distribution centers are in suitable areas for travel in terms of distribution routes. In addition, when broken down by gender, age, birthplace, and purchasing. frequency. At the 0.05 level, there is a statistically significant difference between the products, prices, and distribution methods. and promotion for marketing.2566-10-11T00:00:00Zพฤติกรรมของเจเนอเรชันวายต่อการลงทุนในคริปโทเคอร์เรนซีนางสาวทักษพร ศรีสุวรรณ์http://cmuir.cmu.ac.th/jspui/handle/6653943832/793842024-01-08T01:18:55Z2566-10-01T00:00:00ZTitle: พฤติกรรมของเจเนอเรชันวายต่อการลงทุนในคริปโทเคอร์เรนซี
Authors: นางสาวทักษพร ศรีสุวรรณ์
Abstract: This study investigates the millennials’ behaviors (also known as Generation Y) towards investing in cryptocurrency. The sample group comprises 300 millennials who have invested in cryptocurrency in the last six months. The sample group is selected by quota sampling, with 150 people born between 1981 and 1987 and 150 people born between 1990 and 1996. Data were collected through online questionnaires and analyzed using statistics, including frequency, percentage, mean, Chi-square, and t-test.
Results indicated that most respondents are male. The highest level of education is a bachelor’s degree in business administration and work as a private company employee. An average monthly income is more than 45,000 baht, which is mainly earned from the salary. Prior to investing in cryptocurrency, they have invested in equities and been able to accept a loss from the investment of around 21 - 40% of their capital. Currently, the sample group has a moderate level of understanding of cryptocurrency. Using their savings to invest, they invested less than 10% of the total portfolio value in cryptocurrency with a portfolio value of 1,000 - 10,000 Baht. They have mostly invested in the Exchange market form in the Spot market. On the other hand, the respondents who have invested in the Future market use Leverage 1X - 20X. Additionally, those who invest in BTC have held for more than one month. The main reason to start investing in cryptocurrency is because of the high returns. The main objective of investing in cryptocurrency is profit speculation. Social media influence the initiation and the decision for cryptocurrency investment the most. Investment is usually conducted when having free time. The frequency of investment is less than once a month through Binance because this application is easy to use. Before investing, they usually search for information from social media by themselves, use technical analysis, or consider graph dynamics before making decisions. Also, they evaluate investment alternatives due to the rate of returns. According to cryptocurrency investment, most of them feel moderately satisfied due to the loss of principle during investment. In comparison, the highest and highly satisfied people perceived that cryptocurrency investment could provide high returns. They may also recommend other people to invest in cryptocurrency. The marketing mix factors influencing investors the most comprise factors related to the product (information security), price (fee/GAS), communication channel (credibility), and promotion (reduction of transaction fee).2566-10-01T00:00:00Zภาพลักษณ์การท่องเที่ยวของจังหวัดเชียงใหม่ในมุมมองของนักท่องเที่ยวชาวไทยกฤชณภัทร วงค์จักรhttp://cmuir.cmu.ac.th/jspui/handle/6653943832/793832024-01-08T01:16:46Z2566-11-09T00:00:00ZTitle: ภาพลักษณ์การท่องเที่ยวของจังหวัดเชียงใหม่ในมุมมองของนักท่องเที่ยวชาวไทย
Authors: กฤชณภัทร วงค์จักร
Abstract: This independent study aims to examine the tourism image of Chiang Mai Province from the perspective of Thai tourists. The concept of tourism image is divided into 5 aspects, consisting of Experience, Memorable, Environment, General Structure and the Variety of tourist Attractions.
A questionnaire was used as a tool to collect the data from 400 Thai tourists traveling to Chiang Mai Province. The data were analyzed by using descriptive statistics namely, Frequencies, Percentages and Means. Also using Inferential Statistics to compared the differences between the image of tourism in Chiang Mai Province in all 5 aspects classified by age group, hometown, and information sources used in tourism planning.
The results of the study showed that most respondents were female, aged between 31 and 40 years old and hold a bachelor's degree. Occupational status was employee of a private companies, average monthly income was 20,001 - 31,000 baht, single and resided in the northern region. They have been traveled to Chiang Mai Province 3 times or more. Travelling period was on weekends (Saturday-Sunday) with a family. The traveling method to Chiang Mai was by private car. They used motorcycles as transportation during their stay in Chiang Mai. Chose to stay in hotels as accommodation. The average cost per trip to Chiang Mai was 5,0001 baht or more. Reserved hotels in advance before traveling. Received information on tourist attractions by using reviews on various websites/pages as information for researching to plan the trip to Chiang Mai Province.
Respondents had opinions on the tourism image of Chiang Mai Province was at high level. The level of opinions can be sorted by aspects as follows: the Variety of tourist Attractions, Experience, Environment, Memorable, and General structure, respectively.
When testing the hypothesis by classifying by age range, hometown, and information sources used to research for travel planning, it was found that respondents had different opinions on the image of Chiang Mai tourism in some sub-factors. In term of age different in some sub-factors at the statistical significance level of 0.05.
Respondents whose domicile was in the northern region and whose domicile was in other regions had opinions on the image of Chiang Mai tourism in terms of Experience, General structure and the Variety of tourist Attraction different in some sub-factors at the statistical significance level of 0.05.
Respondents who planned their travel using information from their friends and experiences, used information from advertisements, public relations and reviews on various websites/pages had opinions on the image of Chiang Mai tourism, in terms of Remembering. They differ in some sub-factors at the statistical significance level of 0.05.2566-11-09T00:00:00Z