Browsing by Subject Internet Celebrities' Live Streaming，Consumer Purchasing Behavior，Structural Equation Modeling， E-commerce
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) |
|---|---|---|
| 16-May-2024 | The Influence of internet celebrities' live streaming on consumer purchasing behavior in China | Nisit Panthamit; Zhang, Yu |